RADLIX. Beer + sirup + a summer radler. Packaging concept
Concept
Radlix is a playful, cost-conscious syrup that lets you transform any ordinary pilsner into a refreshing summer radler. Designed for beer lovers who want more control over their drink – and their budget – Radlix offers an easy way to lighten your brew without losing the fun.
Radlix is a playful, cost-conscious syrup that lets you transform any ordinary pilsner into a refreshing summer radler. Designed for beer lovers who want more control over their drink – and their budget – Radlix offers an easy way to lighten your brew without losing the fun.
The Idea
Why should you pay extra for a radler when all you need is a dash of flavor? With Radlix, you don’t buy a new drink – you remix the one you already have.
Why should you pay extra for a radler when all you need is a dash of flavor? With Radlix, you don’t buy a new drink – you remix the one you already have.
For Whom
Radlix is made for smart drinkers. For students, festival-goers, BBQ lovers, and anyone who’s ever ordered a beer thinking, “I wish this was a bit fresher.”
Radlix is made for smart drinkers. For students, festival-goers, BBQ lovers, and anyone who’s ever ordered a beer thinking, “I wish this was a bit fresher.”
To-Go Edition
Heading to the bar? Take Radlix To Go. A pocket-sized version for those who’d rather spend their money on the next round than on overpriced radlers.
Heading to the bar? Take Radlix To Go. A pocket-sized version for those who’d rather spend their money on the next round than on overpriced radlers.
Beer + Syrup = Your Radler. Anywhere. Anytime.
Emi Hiraki 17-03-2025